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Silent Hill Press ReleaseContact: Rita Tennyson, Account ManagerTHE TERPIN GROUP Voice: (310) 821-6100, ext. 104 Fax: (310) 577-9646 Email: rtennyson@terpin.com For Immediate Release February 23, 1999 KONAMI OF AMERICA INTRODUCES GAMERS TO TERROR-FILLED TOWN OF SILENT HILL Modern Psycho-Drama Adventure Haunts the PlayStation (REDWOOD CITY, CA) Konami of America, Inc., leading developer of electronic entertainment for the home video game and PC game markets, is now shipping Silent Hill,TM the highly anticipated action/adventure thriller, exclusively for the Sony PlayStation . Gamers risk exploration in the town of Silent Hill as the main character, Harry Mason. While driving into town, Harry swerves to avoid hitting what looks like a young girl, leaving him unconscious. When he awakens to realize his own daughter is missing from the car, a search of the town reveals that most of its inhabitants have also vanished. Their location, and the simultaneous appearance of an otherworldly dimension, kicks off the bone-chilling action. Nightmare visions begin and demons start roaming the streets in search of a kill. The bloody effects that follow serve to represent the truly frightening psychological horror found in the town. The animated sequences in Silent Hill are among the best Konami has ever done, notes Tim Dunley, Konami's Vice President of Marketing. In fact, they are easily on par with the best this industry has seen. Used to advance the story line, gamers and horror fans alike will love the visual elements found throughout. Similarly, gamers will not believe the intricate psychological workings that take the plot deep into the characters’ minds. Silent Hill takes gamers further into mystery and horror and establishes a genre within itself. The terrifying plot leads gamers to discover Silent Hill's demonic, alter ego world. Actions in Silent Hill affect events in this dreamlike world and vice versa-the mystery of how that exactly happens is another key in this game and opens new twists and turns in the plot. Interactions with other characters become blurred throughout, as gamers must decide whom to trust. Similarly, the lighting effects in Silent Hill are some of the most cleverly executed elements the industry has seen, continues Dunley. Certain areas are completely dark and can only be viewed with the assistance of a flashlight, giving plenty of opportunities for a player's light to pan over gruesome finds! Monsters can jump into the light from nowhere-almost onto the player's toes. Additionally, the ever-present fog and other weather effects give the town an added eeriness and provide the player with a very realistic setting. Konami will kick off its concentrated marketing effort behind Silent Hill with television advertising and will also feature print and in-store point of sale advertisements, as well as radio and online promotions. Television ads will target 18-34 year old males and will begin in February for a four-week slate on stations such as Comedy Central, MTV and ESPN. An extensive print campaign is also being planned for March and April, including ads in major video game enthusiast books and consumer publications such as D.C. Comics and Sport Magazine. Over 1000 radio spots will be heard in the top 25 markets starting March 1 with each market participating in a product giveaway, including a grand prize of a Sony PlayStation . More than two million demo discs will be available in the marketplace. Konami of America, Inc. is a leading developer, publisher and manufacturer of electronic entertainment properties, specializing in the home video game and PC game markets. Konami's consumer titles include Metal Gear Solid, Silent Hill and Castlevania, among other top sellers. In addition, the Konami Sports Series includes International Superstar Soccer, NBA In The Zone, NHL Blades of Steel, Bottom Of The 9TH and Nagano Winter Olympics. The latest information about Konami can be found on the Web at www.konami.com. Konami of America, Inc. is a subsidiary of Konami Co., Ltd., a publicly traded company based in Tokyo, Japan. Konami® is a registered trademark of Konami Co., Ltd. ©1997 Konami (America) Inc. from: http://www.konami.com/news/press/99/pr-990223.html Oct 1, 1999 |